People have long recognized the benefits of approaching tasks and experiences, regardless of expertise, with the mindset of a beginner – described by some as Beginner’s or Fresh Mind.
This approach is characterized by being open and eager, with the absence of preconceived notions. Unfettered by bias and habit, Fresh Mind is fertile territory for innovation.
These centuries old concepts—that a fresh mind is capable of breakthroughs and insights unavailable to someone entrenched in habit and bias — are central to design thinking.
Key insight, we operate within structures that inhibit creativity. Fresh Mind and design thinking’s power resides in its capacity to expand our conception of what is possible; we must free ourselves from entrenched ways of thinking…