Archive for April 2018

“There will be 1.8 billion unique active users of voice-enabled digital assistants worldwide by 2021.” The Digital Worlds Outlook outlines Stylus’ approach to tech-driven innovation as we move into the era of artificial intelligence – how is your experience keeping pace? “In other words, study the way we speak and write. Study user-centered design processes and learn how…

The purpose of conducting user research is to understand the needs and goals of your target audience, creating meaningful experiences and increasing value proposition of the product. There are many techniques for understanding users’ perceptions including card-sorting, contextual inquiries, focus groups, and surveys. User research usually involves ethnographic research, resonance testing, experience mapping and usability…