Design
The Kano Model: A Tried + True Prioritization Method
Not all user needs are equal. Customers have different priorities and meanings attached to these needs, and as a product manager, you need to understand this. The Kano model can help. Kano Model is a tool team use to make product decisions. It enables better design and experience by prioritizing features based on their expected…
Read MoreDesign Thinking + Fresh Mind
People have long recognized the benefits of approaching tasks and experiences, regardless of expertise, with the mindset of a beginner – described by some as Beginner’s or Fresh Mind. This approach is characterized by being open and eager, with the absence of preconceived notions. Unfettered by bias and habit, Fresh Mind is fertile territory for…
Read MoreUX Design for Voice
“There will be 1.8 billion unique active users of voice-enabled digital assistants worldwide by 2021.” The Digital Worlds Outlook outlines Stylus’ approach to tech-driven innovation as we move into the era of artificial intelligence – how is your experience keeping pace? “In other words, study the way we speak and write. Study user-centered design processes and learn how…
Read MoreGuerrilla User Research
The purpose of conducting user research is to understand the needs and goals of your target audience, creating meaningful experiences and increasing value proposition of the product. There are many techniques for understanding users’ perceptions including card-sorting, contextual inquiries, focus groups, and surveys. User research usually involves ethnographic research, resonance testing, experience mapping and usability…
Read More