Product Management

The Kano Model: A Tried + True Prioritization Method

Not all user needs are equal.  Customers have different priorities and meanings attached to these needs, and as a product manager,  you need to understand this.  The Kano model can help. Kano Model is a tool team use to make product decisions. It enables better design and experience by prioritizing features based on their expected…

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Product Management 101

“It is my strong belief, and the central concept driving this book, that behind every great product there is someone— usually someone behind the scenes, working tirelessly— who led the product team to combine technology and design to solve real customer problems in a way that met the needs of the business. These people usually…

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Health + Wellness Product Management

“Medical care is largely shaped by guidelines, which are indexed to a population rather than an individual. And the evidence from clinical research is derived from populations that do not translate to the real world of persons. The life science industry has no motivation to design drugs or devices that are only effective, however striking,…

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